Hello, I'm Sophie.
I'm a senior marketing leader with 14+ years across hospitality, tech and luxury — B2C, B2B and marketplace. I specialise in turning marketing into a commercial engine — combining strategic positioning with data-driven growth to deliver measurable revenue impact across digital and offline channels.
Most recently I was Director of Brand & Marketing at onefinestay, where I led an international team across brand, content, PR, social, CRM and homeowner marketing — accountable for awareness, engagement and lead generation in Europe and the US.
I'm based in Royston, Cambridgeshire, and work with clients wherever they happen to be — from London and Paris to New York.
Selected career history.
- Apr 2024 — Nov 2025Director of Brand & Marketingonefinestay
Led an international team of five plus agencies across brand, content, PR, social, CRM and homeowner marketing. Delivered +28% YoY revenue in Q3 2025 (October +55%). Defined tone of voice, relaunched homeowner marketing across four markets and led GTM for the Paris mid-term collection.
- Aug 2017 — Apr 2024Various — up to Head of Brand, Guest Experience & Loyaltyonefinestay
Progressed through three promotions from Email Marketing Manager. Built an RFM-driven loyalty programme that grew repeat bookings +7%, ran multiple email platform migrations, and extended brand into the end-to-end guest experience.
- Mar 2015 — Jul 2017CRM Manager → Marketing Manager, Art & Antiques UKAuction Technology Group
Migrated four business units to Salesforce Marketing Cloud, launching automated programmes that drove +200% uplift in monthly email revenue. Later led multi-channel marketing for thesaleroom.com, generating £700k+ annual revenue.
- Sept 2010 — Mar 2015Marketing Communications Manager (final role)Bookatable (The Fork)
Three promotions to pan-European B2B and B2C communications. Led campaigns reaching 11,000+ restaurants and millions of diners, including the London Restaurant Festival (+12% YoY bookings).